Addressable advertising
Precision audience targeting, seamless integration, and measurable ROI.
At BCi Digital, we’re at the forefront of addressable advertising, having powered more than 40 Sky AdSmart deployments with precision and reliability. Our mastery of dynamic ad substitution, leveraging real-time audience data, contextual signals, and advanced decisioning logic, empowers broadcasters, sales houses, advertisers, and service providers to serve hyper targeted, highly relevant ads that resonate with viewers.
Backed by a team of seasoned system integrators, we combine best-of-breed integrations, modular solution, and rigorous compliance frameworks to build television and radio advertising ecosystems that are:
Scalable
Data-driven
Future ready
Solutions
AdSmart from Sky
BCi Digital has been involved with the development and deployment of Sky AdSmart since its inception over 15 years ago. We specialize in unlocking the full potential of AdSmart. Whether you’re a Sky media partner looking to maximize audience reach, or an independent ad sales house seeking market access, our flexible solutions ensure your campaigns are delivered accurately, efficiently, and at scale.
- Expert Integration: Deep technical expertise to integrate your systems with AdSmart, ensuring real‑time data flow and campaign control.
- Ocelot Product Suite: A modular solution, designed for media partners and ad houses to streamline campaign delivery, reporting, and optimisation.
- Tailored Services: From consultation to deployment and ongoing support, our solutions adapt to your business model and growth ambitions.
Whether you’re a Sky partner looking to innovate with the flagship addressable service or an independent sales house aiming to launch addressability on AdSmart enabled devices, our combined integration expertise and suite of products ensure high-performance AdSmart campaigns from day one and beyond.
Ensure high-performance AdSmart campaigns from day one and beyond
Contact us to discover how our integration services, and our suite of addressable advertising products can power your AdSmart deployment.
Contact usAddressable advertising for HbbTV
As viewers increasingly interact with content across broadcast and broadband, HbbTV has emerged as the leading standard for seamless, interactive TV experiences in Europe, with the majority of European TV’s now providing support for it. BCi Digital’s end-to-end solutions bring precision addressability to HbbTV, enabling broadcasters to deliver the right message to the right viewer, every time.
- Deep HbbTV Expertise: From broadcast signalling to optimising media switcher and media sync, our team knows HbbTV inside and out.
- Ocelot advanced advertising Platform: A unified suite for campaign management, delivery orchestration, and analytics, optimised for HbbTV with spot and break replacement support.
- Opportune schedule aware ad decision service: High-performance decisioning at scale, optimising each impression through audience segmentation, campaign priorities, and delivery pacing to maximise effectiveness.
- Otter application libraries: white labelled libraires supporting multiple replacement techniques to maximise reach and speed time to market
- Tailored Services: Flexible services and products that adapt to the requirements of broadcasters and platform operators.
Expand your addressable advertising reach with HbbTV
Contact BCi Digital today to explore how our integration services and addressable advertising products can power your next generation of HbbTV powered precision TV campaigns.
Contact usOTT advertising
As viewers migrate to over-the-top (OTT) platforms, content providers need seamless, scalable solutions to monetise with precision. BCi Digital combines deep integration expertise with our own advanced products, Ocelot and Opportune, to power OTT advertising workflows that maximise yield and streamline operations.
- Platform agnostic integration: Connect with any player, server or middleware, Roku, Fire TV, HLS, DASH, SSAI and more.
- Ocelot Advanced Advertising Platform: A unified suite for campaign management, delivery orchestration, and analytics.
- Opportune schedule aware ad decision service: High-performance decisioning at scale, optimising each impression through audience segmentation, campaign priorities, and delivery pacing to maximise effectiveness.
- Tailored services: Solutions designed for studios, networks, and independent streamers.
Monetise your OTT content with precision and scale
Contact us to explore how our integration services and Ocelot and Opportune can transform your addressable advertising strategy.
Contact usAddressable advertising for radio
Addressable advertising has transformed television by combining the scale of broadcast with the targeting and measurement capabilities of digital advertising. BCi Digital believes a similar opportunity is emerging for broadcast radio, particularly in the connected car.
Our approach uses a hybrid broadcast and broadband architecture. Radio content continues to be delivered over traditional broadcast networks such as DAB, FM or satellite, preserving the reach, resilience and efficiency of broadcast. Connected vehicles use their embedded broadband connectivity to receive targeted advertising, audience data and campaign rules, enabling personalised advertisements to be inserted seamlessly into commercial breaks.By combining socio-demographic data, contextual information such as location or journey type, and campaign delivery rules, broadcasters could deliver more relevant advertising without changing the core listening experience. Impression reporting provides advertisers with greater accountability, while privacy-sensitive processing can be performed within the vehicle where appropriate.
The result is a solution that has the potential to create value across the ecosystem. Broadcasters can increase the value of their advertising inventory, advertisers benefit from improved targeting and measurement, platform providers and automotive manufacturers can participate in new commercial opportunities, and listeners receive advertising that is more relevant and less repetitive.
BCi Digital is actively exploring this concept with partners across the broadcast, automotive and technology sectors, applying our expertise in addressable advertising, hybrid broadcast/broadband delivery and dynamic ad insertion to help shape the future of radio advertising.
- Platform agnostic integration: Connect with any player, server or middleware, Roku, Fire TV, HLS, DASH, SSAI and more.
- Ocelot Advanced Advertising Platform: A unified suite for campaign management, delivery orchestration, and analytics.
- Opportune schedule aware ad decision service: High-performance decisioning at scale, optimising each impression through audience segmentation, campaign priorities, and delivery pacing to maximise effectiveness.
- Tailored services: Solutions designed for studios, networks, and independent streamers.
Monetise your OTT content with precision and scale
Contact us to explore how our integration services and Ocelot and Opportune can transform your addressable advertising strategy.
Contact usAudience measurement
Census-based audience measurement captures every impression across your programming and advertising campaigns, delivering a complete and unbiased view of who’s watching. By analysing data at the household level rather than relying on samples, you gain full-population insights that reveal true reach, frequency, and engagement, empowering you to make confident, data-driven decisions and optimise performance. Census-based data can also complement traditional panel data, overcoming zero rated spots and enable real time reporting. Leveraging our deep HbbTV expertise and our Otter HbbTV application libraries, BCi Digital can provide device-level viewing data and interactive engagement signals. Our integration services unify census data from multiple sources, broadcast and OTT, into a single, trusted dataset, ensuring your metrics are accurate, consistent, and delivered without delay.
Ready to unlock comprehensive audience insights?
Contact us today to learn how our integration expertise, census-based measurement, and Otter HbbTV application can transform your insights.
Contact usTransform your advertising with BCi Digital
By uniting deep technical expertise with strategic consulting and highly responsive operational support, we ensure every campaign not only delivers maximum engagement but also drives measurable ROI.