News

At IBC 2025 in Amsterdam, BCi Digital connected with partners and contributed to DVB’s work on addressable advertising. John Bartlett co-hosted a DVB meet-up on interoperability and real-world deployments. The team also brought junior team members to experience the global broadcast industry, reflecting BCi Digital’s commitment to collaboration, innovation, and next-generation talent.

We are delighted to share the news that John Bartlett, Founder and CTO of BCi Digital, has been appointed as Chair of the DVB’s Technical Module working group for Addressable/Targeted Advertising (TM-TA).

In March we had the pleasure of attending the Connect TV World Summit in London. One of the standout sessions focused on the evolution of advertising through measurement and addressability, with HbbTV taking centre stage.

BCi Digital announced the launch of Opportune, a groundbreaking schedule-aware ad decision service (ADS), for addressable advertising deployments. Designed for dynamic ad substitution (DAS) in linear TV, Opportune maximises ad relevance and audience engagement by leveraging precise targeting based on household data and programming context.