Istanbul, 12 November 2025 – BCi Digital is proud to announce that its Ocelot addressable advertising solution has been recognised as the winner of the “Best Tool or Product for HbbTV Service Development or Delivery” category at the 2025 HbbTV Awards. The winners were revealed during a glamorous ceremony held on 12 November as part of the 13th HbbTV Symposium and Awards in Istanbul, Turkey.
The HbbTV Awards celebrate excellence and innovation across the hybrid broadcast-broadband television ecosystem, recognising companies and organisations that advance the capabilities, interoperability, and viewer experiences enabled by the HbbTV standard. The “Best Tool or Product” category highlights technical solutions that make a tangible impact on the development, deployment, and delivery of HbbTV services around the world.
BCi Digital’s Ocelot platform enables broadcasters, platform operators, and service providers to deliver addressable advertising at scale through HbbTV-based environments. By combining broadcast and broadband delivery, Ocelot provides the tools to manage campaigns, make dynamic ad decisions, and orchestrate ad insertion in real time, helping TV services become more data-driven and commercially agile while maintaining broadcast reliability and compliance.
Winning this award underscores BCi Digital’s long-standing commitment to developing solutions that bridge the worlds of traditional television and digital innovation. Ocelot is designed to fit seamlessly into the HbbTV ecosystem, supporting open standards, interoperability, and integration with existing broadcast workflows.
“This award is a wonderful recognition of the hard work and creativity that has gone into Ocelot,” said John Bartlett, Founder and CTO of BCi Digital. “It reflects our team’s focus on real-time performance, interoperability, and the goal of making addressable advertising practical and scalable for broadcasters and platforms everywhere.”
The company also expressed gratitude to the team involved in preparing the award submission and in shaping Ocelot’s success, Vicky, James, Geoff and Rich, whose combined efforts helped present BCi Digital’s work to the HbbTV Awards judging panel.
The award comes at a time of strong momentum for the HbbTV ecosystem. With broadcasters and platforms across Europe and beyond adopting HbbTV solutions for monetisation and viewer engagement, the need for robust, standards-based services such as Ocelot has never been greater. BCi Digital’s participation in recent HbbTV Plugfests and technical collaboration events has reinforced its position as a trusted partner in driving interoperability and advancing addressable television.
Founded in 2004, BCi Digital is a UK-based technology and consultancy company specialising in real-time systems, media distribution, and addressable advertising. Through products like Ocelot and a comprehensive suite of engineering and integration services, BCi Digital helps broadcasters, platforms, and media companies deliver innovative, data-driven TV experiences.
Contact us to discover how our expertise in real-time systems, media distribution, and addressable advertising can help you build innovative, scalable solutions that drive real results.
